Sunday, September 7, 2014

Aston Martin Lagonda Taraf (2015-?)

The last Lagonda – that famously wedgy sedan – ended production in 1990. The name came back on a crossover concept in 2009, but for better or worse, never reached production. Aston Martin has been on a long road towards reviving the Lagonda name. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback.

In 2014, the British automaker confirmed "strictly limited series production" of a new Lagonda saloon for 2015. The super sedan will be built in the same facility that previously produced the One-77 supercar at the Aston Martin factory in Gaydon and will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East. In September 2014, the new Aston Martin Lagonda prototype was tested at Oman for hot weather testing under the baking Arabian sun.

Aston Martin has revealed precious few technical details of the new project, but the design clearly pays tribute to the iconically wedge-shaped 1976 Aston Martin Lagonda (Series 2-4) sedan designed by William Towns, with elements from the recent Zagato-designed Centennial editions evident as well, potentially previewing a new styling direction for the British marque. It will be based on Aston's ubiquitous VH platform that underpins just about everything it currently makes, and given the proliferation of the company's long-serving 6.0 L V12 engine, with at least the same 565 hp output as the Vanquish and the new V12 Vantage S Roadster, if not more. (

A few month later, Aston Martin confirmed that it will expand availability to parts of Europe, the United Kingdom and South Africa. The name will be renamed the Lagonda Taraf. Production will not exceed 200 units. Powered by the company’s 6.0-liter V12 engine. (

2015 Aston Martin Lagonda Concept

Below (L) 2015 Lagonda Concept               (R) Aston Martin Lagonda (1976-90)

(Photos from,,, &

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